The Art of Scaling Deep

Systems change is relational.

Many impact models are broken:

The social change sector has absorbed the business worldโ€™s growth mentality:

Scale equals success.

Bigger.

Faster.

More.

At all costs.

๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€?

โ€ข Programs without deep roots.

โ€ข Policies without cultural shifts.

โ€ข An obsession with measurement

Scaling Deep challenges this logic.

Itโ€™s the ๐˜€๐—น๐—ผ๐˜„, ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น, ๐—ผ๐—ณ๐˜๐—ฒ๐—ป ๐—ถ๐—ป๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ of shifting mindsets, narratives, and relationships.

And, it is not new.

Indigenous cultures and many communities in the Global South are living in deeply relational ways.

The report authored by Tatiana Fraser of The Systems Sanctuary is clear:

Scaling Deep is key to long-term transformation.

๐—›๐—ผ๐˜„ ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐——๐—ฒ๐—ฒ๐—ฝ ๐—ช๐—ผ๐—ฟ๐—ธ๐˜€

Here are five strategies:

1๏ธโƒฃ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—ข๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐˜ƒ๐—ฒ๐˜€

๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ๐˜ช๐˜ค ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ต๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ๐˜ช๐˜ฏ.

-> Inner work is often dismissed as irrelevant. But, unhealed leadership replicates harm. So, it's key to interrogate our conditioning, develop emotional resilience, and cultivate awareness.

2๏ธโƒฃ ๐—ฆ๐—ต๐—ถ๐—ณ๐˜๐—ถ๐—ป๐—ด ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ก๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€

๐˜—๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜บ ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏโ€™๐˜ต ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ.

-> Systems persist because of dominant narratives. So, it's vital to challenge harmful myths, amplifying justice-centered storytelling, and rewriting the cultural scripts that uphold oppression.

3๏ธโƒฃ ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€

๐˜Š๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ช๐˜ด๐˜ฏโ€™๐˜ต ๐˜ข ๐˜ต๐˜ณ๐˜ข๐˜ฏ๐˜ด๐˜ข๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ.

-> Scaling Deep means rejecting urgency culture, moving at the speed of trust, and weaving networks of care, reciprocity, and shared power.

4๏ธโƒฃ ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ & ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ

๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ๐˜ด ๐˜ฅ๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜ฆ๐˜น๐˜ช๐˜ด๐˜ต ๐˜ช๐˜ฏ ๐˜ช๐˜ด๐˜ฐ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ.

-> Too often, change strategies ignore history, erase local realities, and reinforce existing power structures. Scaling deep entails redistributingโ€”not just shiftingโ€”power, and ensuring strategies emerge from lived experience.

5๏ธโƒฃ ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—Ÿ๐—ผ๐—ป๐—ด ๐—›๐—ฎ๐˜‚๐—น

๐˜Š๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏโ€™๐˜ต ๐˜ง๐˜ช๐˜ต ๐˜ช๐˜ฏ๐˜ต๐˜ฐ ๐˜ข ๐˜ง๐˜ถ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜บ๐˜ค๐˜ญ๐˜ฆ.

-> The most impactful shifts happen outside of grant timelines, institutional structures, and short-term wins. So, it's essential to abandon extractive urgency and invest in long-term shifts.

I get it:

Going deep feels too slow.

But slowing down isnโ€™t a delay.

It is the work.

Today's systems werenโ€™t built overnight.

They are sustained by culture, relationships, and power.

So, if we donโ€™t work at that level, weโ€™re just scaling broken models.

๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฑ๐—ถ๐˜ƒ๐—ฒ ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—ฒ๐—ฟ?

Also:

If you want to explore scaling deep in community here is your opportunity:

Thursday, November 20 at 3:30 PM - 5:00 PM

Hosted by: Zebra Growth

I will be one of the speakers, so I hope to see you there!

Thatโ€™s it!

In community,

Adrian

PS: Thanks for reading! โค๏ธ If you have questions or suggestions, I am just one email away!

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